Twenty years of campaign planning. Yours to use.
The Advocacy Shop Library is a collection of working templates built from more than twenty years of campaign planning, state lobbying, coalition work, government and public affairs. Meant to support independent professionals and small teams.
Campaign Planning
Coalition Strategy
Lobby Day Tools
Stakeholder Mapping
Built for the Field
Whip Count Tools
Campaign Planning Coalition Strategy Lobby Day Tools Stakeholder Mapping Built for the Field Whip Count Tools
What You’ll Learn
Campaign Planning Templates
Three brief versions built for how advocacy work actually gets done -- one for in-house staff, one for contract lobbyists working with a client, one for coalition campaigns. Each covers the issue, the goals across time horizons, winning and failure conditions, who's involved, and what you don't control. The question most planners skip is in every version.
AI Planning Companion
Fill in your campaign brief and get section-by-section feedback from a planning companion with twenty years of advocacy experience built into its prompts. It pushes back where your thinking is vague, notices what's missing, and keeps you moving. Not a chatbot. A working session -- available any time you need to pressure-test your thinking before a campaign goes live.
Operational Toolkits
The tools that make the difference on the days that count. Lobby day planning, whip counts and relationship tracking, stakeholder mapping -- built for the moments when you need to execute and there's no time to build your infrastructure from scratch. Each toolkit is a standalone working document, not a checklist.
Practitioner Guides
Section-by-section operational guides that travel with each template. Not a description of what advocacy planning is -- a direct explanation of why each question matters, what a good answer looks like, and where experienced practitioners get it wrong. Written for people doing this work, not learning about it.
Meet Laurie
Laurie Onorio
Founder & CEO
Onorio built a career at the intersection of political campaigns, coalition building, government affairs, and strategic communications. She has directed state and multi-state policy programs for national philanthropic organizations, trade associations, businesses, and advocacy groups, managing multimillion-dollar campaign budgets and grant portfolios. Onorio’s work has contributed to landmark legislation, executive orders, regulatory reforms, and productive engagement with Republican and Democratic officials alike.